For this project, the idea of tailwater is a beer best enjoyed while exploring nature that also has an underground edge and a fantastical quality to it.

For this design I took natural elements, things you’d see while on a nature walk and through image treatment made to look like pieces of art you’d see in a 90’s rave flyer, while balancing the chaos of the art by using simple type and a streamlined design for the rest of the label, turning the bottle into an object someone gravitates toward at a store and wants to admire.

Concept project.